I’d like to share a short video from Argentinean independent publisher Eterna Cadencia.
It highlights a recent publication called “The Book That Can’t Wait”, an anthology put together to showcase the work of talented new authors.
The book gets it’s highly appropriate title due to it being printed using a special ink that slowly disappears within two months of coming into contact with the environment.
I’ve noticed it in my personal habits recently, and observed it all around me—nail polish is everything right now! I see women of all stripes going all out, using nail art as a method of self-expression and personal style.
But upon further reading and research, I’ve learned that it’s quite possibly a little deeper than just a fashionable outlet.
Nail polish has been an actual growing trend in the past 2 years. In fact, polish sales went up 54% globally in 2011! It has been theorized that in a strained economy, nail polish has come to represent “affordable luxury”. When we have to give up other more costly indulgences we can rely on this budget friendly extravagance to make us feel better about our current circumstances. MORE
Recently, I was researching some creative ways to implement QR Codes in design, and I was really intrigued by some of the examples of QR Code design and use that I found.
For the less technically aware out there, QR Codes (Quick Response Code) are 2D matrix barcodes that can hold thousands of alphanumeric characters of information. In recent years, QR codes have become common in consumer advertising and packaging because the wide use of smartphones—now, most people have a barcode reader in their pocket. As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand’s website or other marketing messaging.
It takes a very specific thinker to create a memorable advertisement. Creative agencies are filled with teams that have the ability to come up with extremely clever marketing messages along with design teams that push those ideas a little further when they create the printed pieces.
I’m really inspired by the following advertising campaigns and can’t help but think of where those creatives were or what they were doing when that idea popped into their heads!