APRIL 11, 2012

QR CAN BE COOL!

Recently, I was researching some creative ways to implement QR Codes in design, and I was really intrigued by some of the examples of QR Code design and use that I found.

For the less technically aware out there, QR Codes (Quick Response Code) are 2D matrix barcodes that can hold thousands of alphanumeric characters of information. In recent years, QR codes have become common in consumer advertising and packaging because the wide use of smartphones—now, most people have a barcode reader in their pocket. As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand’s website or other marketing messaging.

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