QR CAN BE COOL!
Recently, I was researching some creative ways to implement QR Codes in design, and I was really intrigued by some of the examples of QR Code design and use that I found.
For the less technically aware out there, QR Codes (Quick Response Code) are 2D matrix barcodes that can hold thousands of alphanumeric characters of information. In recent years, QR codes have become common in consumer advertising and packaging because the wide use of smartphones—now, most people have a barcode reader in their pocket. As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand’s website or other marketing messaging.
THE REDESIGN OF MARTHA STEWART
When you hear the name Martha Stewart, I’m sure many things run through your mind; from her going to jail, her only daughter bad-mouthing her in a new book, to her impeccable array of home and craft accessories.
From a design perspective, I find the branding of her collections to be some of the most sleek, beautiful, modern and consistent looks out there. She has created so many branches of her empire with the various magazines, crafts, linens, pet accessories… the list could go on forever… and yet they each have their own identity and at the same time feel very “Martha Stewart-y”.