A GREAT REBRANDING
Many brands that are fortunate enough to have longevity, find themselves in need of a facelift or rebrand every 5 – 10 years or so. The reasons are varied– sometimes it’s because the company has changed direction or focus; other times it might just be a need for a modern refresh to an outdated look and feel. Take a look below at what I consider to be a powerful example of “Before + After” rebranding. MORE
THEY SHOULD’VE HAD A PROOF READER
Some of the product names and descriptions are a little too literal and others are a very bad interpretation of the English language. They’re all very funny but I think they should consider a proof reader next time.
THE BOOK THAT CAN’T WAIT
I’d like to share a short video from Argentinean independent publisher Eterna Cadencia.
It highlights a recent publication called “The Book That Can’t Wait”, an anthology put together to showcase the work of talented new authors.
The book gets it’s highly appropriate title due to it being printed using a special ink that slowly disappears within two months of coming into contact with the environment.
QR CAN BE COOL!
Recently, I was researching some creative ways to implement QR Codes in design, and I was really intrigued by some of the examples of QR Code design and use that I found.
For the less technically aware out there, QR Codes (Quick Response Code) are 2D matrix barcodes that can hold thousands of alphanumeric characters of information. In recent years, QR codes have become common in consumer advertising and packaging because the wide use of smartphones—now, most people have a barcode reader in their pocket. As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand’s website or other marketing messaging.