February 7, 2012

It’s hard not to notice that more and more, a simplified approach to branding is entering the marketplace.  The reasons for this minimalist style vary.

In some instances a company may want to shed the “baggage” associated with their company name, for some–less branding opens up options for new product lines, and for others, “less is more” is just a more aesthetically pleasing modern look.

What do you think?

15th Ave Coffee & Tea -  Inspired by Starbucks
A mom & pop concept by a corporate giant

Freshjive’s new “logoless” logo
Logoless Tshirt

Absolut Vodka Special Edition Bottles – “Label-less”

New simplified logos for Starbucks and Target
Both companies have recently removed their names from their logos.

Absolut, corporation, Freshjive, label-less, logo, logoless, simplified, Starbucks, Target