I’ve noticed it in my personal habits recently, and observed it all around me—nail polish is everything right now! I see women of all stripes going all out, using nail art as a method of self-expression and personal style.
But upon further reading and research, I’ve learned that it’s quite possibly a little deeper than just a fashionable outlet.
Nail polish has been an actual growing trend in the past 2 years. In fact, polish sales went up 54% globally in 2011! It has been theorized that in a strained economy, nail polish has come to represent “affordable luxury”. When we have to give up other more costly indulgences we can rely on this budget friendly extravagance to make us feel better about our current circumstances. MORE