unitOne » modern http://www.unitoneatlanta.com strategic design + multimedia Fri, 06 Jun 2014 16:41:00 +0000 en hourly 1 http://wordpress.org/?v=3.3 A Great Rebranding http://www.unitoneatlanta.com/design-and-multimedia/a-great-rebranding/ http://www.unitoneatlanta.com/design-and-multimedia/a-great-rebranding/#comments Wed, 24 Apr 2013 20:18:50 +0000 Tonya http://www.unitoneatlanta.com/?p=1895 Many brands that are fortunate enough to have longevity, find themselves in need of a facelift or rebrand every 5 – 10 years or so.  The reasons are varied– sometimes it’s because the company has changed direction or focus; other times it might just be a need for a modern refresh to an outdated look and feel.  Take a look below at what I consider to be a powerful example of  “Before + After” rebranding.

I absolutely love the new color pallet and the choice of graphics over outdated photography.

 

 

A modern new logo, with clean lines and a rounded typeface:

 

 

 

Their printed materials have been updated with vibrant colors, a creative graphic treatment and simple copy to convey the message quickly:

 

 

 

 

Mill Woods’ revised ad campaign literally grabs visual attention with bold graphics:

 

 

If  your company’s visual identity is similar to the “before” examples… please call us so we can help modernize your brand with a new facelift!

 

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