unitOne » label-less http://www.unitoneatlanta.com strategic design + multimedia Fri, 06 Jun 2014 16:41:00 +0000 en hourly 1 http://wordpress.org/?v=3.3 The ‘BRANDLESS’ Trend http://www.unitoneatlanta.com/design-and-multimedia/the-brandless-trend/ http://www.unitoneatlanta.com/design-and-multimedia/the-brandless-trend/#comments Tue, 07 Feb 2012 13:38:53 +0000 Nico http://www.unitoneatlanta.com/?p=887 It’s hard not to notice that more and more, a simplified approach to branding is entering the marketplace.  The reasons for this minimalist style vary.

In some instances a company may want to shed the “baggage” associated with their company name, for some–less branding opens up options for new product lines, and for others, “less is more” is just a more aesthetically pleasing modern look.

What do you think?

 

15th Ave Coffee & Tea -  Inspired by Starbucks
A mom & pop concept by a corporate giant

 

Freshjive’s new “logoless” logo
Logoless Tshirt

 

Absolut Vodka Special Edition Bottles – “Label-less”

 

New simplified logos for Starbucks and Target
Both companies have recently removed their names from their logos.

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