Check the video out to get a fuller gist of our creative influence and capabilities! And please note that we don’t think you or your brand look just like the bearded fellow in this video, but without unitOne, you’ll probably look a lot like the guy standing next to you.

Just sayin. Enjoy!

But upon further reading and research, I’ve learned that it’s quite possibly a little deeper than just a fashionable outlet.

Nail polish has been an actual growing trend in the past 2 years.  In fact, polish sales went up 54% globally in 2011!  It has been theorized that in a strained economy, nail polish has come to represent “affordable luxury”.  When we have to give up other more costly indulgences we can rely on this budget friendly extravagance to make us feel better about our current circumstances.  

According to the New York Times:

  “Lipstick sales used to go up when the economy went down, perhaps because women were searching for a cheap pick-me-up or an edge in a job interview. For reasons nobody quite understands, the lipstick indicator doesn’t hold up anymore, though nail polish sales now seem to reflect the economy very clearly (albeit inversely). A rise in nail polish sales indicates that we’re searching for bargain luxuries as the economy craters — and sales of nail polish are way up right now.”

 So there you have it– if you can’t currently get your fix with Louis Vuitton and Christian Louboutin, you can likely at least splurge on some fun nail color.

Check out some of the artistic designs that the more daring women about town have been rockin’.

For the less technically aware out there, QR Codes (Quick Response Code) are 2D matrix barcodes that can hold thousands of alphanumeric characters of information. In recent years, QR codes have become common in consumer advertising and packaging because the wide use of smartphones—now, most people have a barcode reader in their pocket. As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand’s website or other marketing messaging.

Here are some examples of creative QR Code design and usage:

At the moment,  QR codes are mainly used just for additional information about the product or an ad campaign. But as the size of the information you can put into a QR code increases, the possibilities for their use in ad campaigns can be endless. Check out these videos showing how Tesco is revolutionizing grocery shopping and gaining market share in South Korea, and the world’s first animated tattoo!!

(As a person who loathes grocery shopping, I’m considering moving to South Korea for this reason, alone!)

Sources: http://www.thebiggerevent.com/blog/?tag=experiential-marketing    http://en.wikipedia.org/wiki/QR_code

Try to imagine almost three football fields of amazing design, fabulous food, music and people all under one roof!

This celebration and showcase of resources for the growing entertainment industry in Georgia began after the state adopted tax incentives favorable to production. Set designers, interior designers, event designers, locations, wardrobe specialists and others who are in the business of creating magic come together to show off their skills inspired by art installations or sets inspired by a film or television series.

Over thirty catering companies get into the act with a vast array of samples throughout the venue during the Red Carpet Cocktail event on Friday evening and the VIP Gala on Saturday evening.

We look forward to seeing you there!
Tickets are available here: www.thenextcoolevent.com

Clean design sells.

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