A few years ago babies in commercials were extremely popular. It all started with the E Trade babies and then were closely followed by a slew of other baby ads.
The times have now changed and cats have become the new babies. If you take a look at YouTube you’ll see that a cute cat can get you millions of hits. How silly!
We use our smartphones (and tablets) for absolutely everything these days. And with an ever growing list of things that can be achieved by using these ubiquitous handheld devices, it’s really no surprise that we find ourselves spending much of our day staring lovingly (or should that be ‘zombie-like?) into their glowing screens.
It takes a very specific thinker to create a memorable advertisement. Creative agencies are filled with teams that have the ability to come up with extremely clever marketing messages along with design teams that push those ideas a little further when they create the printed pieces.
I’m really inspired by the following advertising campaigns and can’t help but think of where those creatives were or what they were doing when that idea popped into their heads!