I’m really inspired by the following advertising campaigns and can’t help but think of where those creatives were or what they were doing when that idea popped into their heads!

 Motivation to get fit…

Why am I craving chocolate right now?

Don’t hate me because I’m beautiful…

Interaction in a magazine, yes please…

Very intelligent camera, do you see what it sees?

From BP to Toyota, consumers have been through a lot in recent years and are demanding more from the companies that they patronize. They are no longer just sitting back and accepting what corporations are telling them about their products and practices.

Businesses are now expected to have a greater level of authenticity than ever before.

MIRACLE WHIP  

Miracle Whip launched their provocative “Are You Miracle Whip?” campaign which features both everyday people and celebrities sharing how much they LOVE or HATE their brand. Risky as it may seem, to showcase people in television ads stating how much they dislike your product, the humorous, tongue-in-cheek tone is appealing to many, especially in the age of social media where consumers love to take sides and share opinions.

Miracle Whip is hoping to get the attention of non-users, prompting them to give the product a try, and decide which side they stand on. The brand further drives home the honesty/transparency philosophy with their tagline that states, “We know we’re not for everyone”.

So, the question is–Are you Miracle Whip? I, personally, can’t stand the stuff! 

View the commercial here:

DOMINO’S

You’ve probably noticed that Domino’s launched a campaign which essentially bashes their previous product offering, sharing customer feedback that their pizza tastes like cardboard and their sauce, like ketchup. Domino’s then explains that they have responded to negative feedback by changing their recipes. The next phase in this campaign includes instant, real-time public display of customer reviews. Each review is mapped back to the employee who made the pizza and is broadcast on an electronic billboard in Times Square! It doesn’t get much more transparent than that.

View the commercial here:

Register Here

Try to imagine almost three football fields of amazing design, fabulous food, music and people all under one roof!

This celebration and showcase of resources for the growing entertainment industry in Georgia began after the state adopted tax incentives favorable to production. Set designers, interior designers, event designers, locations, wardrobe specialists and others who are in the business of creating magic come together to show off their skills inspired by art installations or sets inspired by a film or television series.

Over thirty catering companies get into the act with a vast array of samples throughout the venue during the Red Carpet Cocktail event on Friday evening and the VIP Gala on Saturday evening.

We look forward to seeing you there!
Tickets are available here: www.thenextcoolevent.com

Keep in mind you may ONLY PICK 2!

In some instances a company may want to shed the “baggage” associated with their company name, for some–less branding opens up options for new product lines, and for others, “less is more” is just a more aesthetically pleasing modern look.

What do you think?

15th Ave Coffee & Tea -  Inspired by Starbucks
A mom & pop concept by a corporate giant

Freshjive’s new “logoless” logo
Logoless Tshirt

Absolut Vodka Special Edition Bottles – “Label-less”

New simplified logos for Starbucks and Target
Both companies have recently removed their names from their logos.

Clean design sells.

Well, at least I think I was awesome (even though sometimes I still chew on stuff… but then I am the “cute puppy” and can get away with anything…)  - but seriously, other than that I am an awesome doggy… Anyhow, last month my parents took me to that big blue splashy pool.

At first I was very disappointed because they made me sit in the car and wait and wait. But then we came to that super-size playground, soft sand as far as I could run, and as deep as I could dig it up! But the best was the water! I gazelled, splashing from one side of the horizon to the other, together with that little bird-friend I met. I think he really liked me.

I know I am really, really fast, nobody can ever stop me. I also learned how to jump over really high waves, it was as much fun as jumping up on people and surprise them (which I should not do, I know, but hey, I am still a cute puppy, right?).

Now we are back home and I can kick back again in my office lounge pad and dream of my next adventure.

When I get to a point where I feel like I’ve come up with as many creative ideas as I can, I find inspiration from my library of the “best of” books, which have thousands of examples of incredible designs.

These are a few examples of extremely clever logos that you may have to cross your eyes or at the very least look twice at, to see all the interesting depth one simple logo can capture.

I have been very busy ever since I joined the unitOne team, although I am considered the most laid back canine of the bunch. That of course makes me really cool. Not that I care too much. But sometimes it gets me a belly rub.

Anyway. Now for the New Year some more responsibilities have been added to my schedule. Besides napping, barking, sniffing, leash pulling and snacking, I now also have to write a blog. Anybody ever tried to use those few minutes of reading for a quick power nap??? But I guess I have no say in that matter…

So since I have to write something I decided to give you very crucial information – if you want to continue on the sunny side of life – about:

CHEESE

(my favorite snack, closely followed by bacon which I will elaborate on in my next blog)

Ever had any? Surly, a very yummy snack…

I have had Gouda and Brie and some other stuff, possibly Dutch or maybe Italian. The best so far though is Coastal Cheddar from England, which I have delivered in serious quantities from Costco. Lucky for me there is a place like that so my owner does not have to go so often. This yellow cheese is delicious in thin slices or small cubes – and as I came to find out a couple of days ago, is not so shabby in big pieces as well. It might be that the plate was not totally for me but – hey – it was on the couch, my couch, so there was some intention I am sure. And being scolded and being told not to do this again doesn’t seems so bad when most of your blood has left the brain and helps digest the good English treat in your belly.

Overall, cheese makes life brighter and you should have some too. Let me know if it causes you to do things you shouldn’t be doing.

Until next time – cheers

— Louie